ATLANTA — CASA in Action, a powerhouse for voter mobilization among Black, Latino, immigrant and working class communities, finalized yet another Georgia runoff election campaign supporting Rev. Raphael Warnock for U.S. Senate on Tuesday. The organization mounted a spirited program that successfully reached every Black and Latino voter throughout Henry, Clayton, Fulton, and DeKalb Counties through a combined approach that incorporated canvassing, phone banking, and digital and radio ads, among other tactics. A seasoned team of 35 canvassers and 50 volunteers reached out to 59,850 voters through calls, texts, and knocks; including contacting more than 36,000 unique voters at their doors.
“CASA in Action’s efforts to mobilize communities of color in Georgia during the runoffs builds on our mission to empower immigrants, working families, and hundreds of thousands of voters across the country who demand better wages and healthcare,” CASA in Action Georgia Director Luis Zaldivar said. “With each canvass, phone conversation, and ad delivered, we have stressed the tremendous power of a unified voting bloc, and urged Georgians to fight for their democracy and for a more prosperous future for their families.”
In a program that lasted just over three weeks, the organization knocked on more than 36,000 doors; placed more than 50,000 calls via phone bank; delivered over 25,000 text messages; distributed upwards of 22,000 mailers and pieces of door literature; delivered more than 8 million digital ad impressions, and reached nearly 150,000 Spanish-speaking voters through radio ads. On the last Saturday before the runoff election, CASA in Action hosted Rep. Pramila Jayapal for a canvass kickoff event that stressed the importance of victory in this race as well as the field team’s contributions to democracy.
“During the closing days of this campaign, our canvassing team reported ever-increasing numbers of voters who had already cast their ballots during early voting,” CASA in Action Director of Electoral Programs William Renderos said. “The long lines around polling stations in the Atlanta area — where thousands of Black and Latino Georgians turned out to make their voices heard — are a testament to the power of our grassroots mobilization strategy.”
During the campaign, CASA in Action stressed the importance of expanding the Democratic majority in the U.S. Senate to 51 seats by reelecting Warnock. Democratic control over the Senate’s committees will be key to advancing policy priorities in affordable health care, housing, and voting rights — all of which are critical measures for working families in Georgia and across the country.
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Shaquanna Wilson served as a voter engagement coordinator with CASA in Action during the runoff. At a GOTV weekend event with Rep. Pramila Jayapal, the Fulton resident shared, “Each time we knock on the door we add a human touch to the elections. We make sure that voters have a memorable experience, getting their questions answered as they head to the polls. In the runoffs, every day is more critical than the one before: my canvassing peers and I understand the value of re-electing Reverend Warnock, for your family, for my family, for families across the country. Minimum wage increase, women’s rights, and healthcare were on the ballot for working families.”
CASA in Action is an electoral powerhouse of over 122,000 lifetime immigrant and working class members that moves Black and brown voters to elect progressive champions who will fight for a fair economy, healthcare for all, and immigrant, criminal, and climate justice. For more information, please visit CASAinAction.org. Follow us at @CASAinAction.
Our Spanish language radio ad spot ran on @iHeartRadio this past week, gaining 149,700 total gross impressions! We encourage those who heard our ad, or who hear it now, to cast your ballot in the runoff election to re-elect @ReverendWarnock before 7 pm ✅#TeamWarnock #RunoffGA pic.twitter.com/0cSky3MknN— CASA in Action (@CASAinAction) December 6, 2022
“A strong coalition of Black and brown voters is what will send @ReverendWarnock back to the Senate & ensure Dems can continue fighting for working people in Georgia and across the country.” – @USProgressives Chair @PramilaJayapal pic.twitter.com/qfgFMqBJwP— CASA in Action (@CASAinAction) December 3, 2022